Turning live webinars into same-day social and email content
Built an automated pipeline that extracts the best clips and quotes from live webinars and distributes them across social media and email the same day, instead of a week or two later.
The challenge
The organization ran regular live webinars with valuable moments and quotes from different speakers, but turning that footage into short clips and distributing them across social media and email was a fully manual process. By the time content went out, it was often a week or two after the webinar, well past when the audience still cared.
Our approach
We looked at where the delay actually came from: someone had to rewatch the full recording, manually find the best moments, cut clips, and then separately push them out across channels. That entire chain, not just one step of it, needed to be automated for the timing problem to actually go away.
The solution
We built a pipeline that processes each webinar recording as soon as it ends, uses AI to identify the clips and quotes worth publishing from each speaker, and automatically distributes them across the organization's social media and email channels. What used to take a week or more of manual editing and scheduling now goes out the same day the webinar happens.
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