AI & Custom LLM Integration
AI features that do real work inside an existing system
We integrate AI where it removes real manual effort inside a system we've already built, rather than as a bolted-on chat widget. In our webinar distribution pipeline, AI identifies the clips and quotes worth publishing from a full recording. In our e-commerce ERP work, AI surfaces which product updates and listings actually need attention across dozens of SKUs. The goal is always a smaller, well-defined task the model can do reliably, wired into a workflow a team already depends on.
What's included
- AI-assisted content extraction (clip and quote identification from long-form video)
- AI-assisted product and catalog recommendations
- Custom LLM integration into existing products and workflows
- Retrieval and summarization over proprietary data
- Model evaluation and reliability checks before a feature ships
- Cost and latency-aware AI feature design
How we approach this
- 1
Find the narrow job, not the broad vision
We look for one specific, well-defined task inside an existing workflow, not a general-purpose AI feature bolted onto the side of a product.
- 2
Prototype against real data early
We test the model against actual production-like inputs from week one, since demo data hides the failure modes that matter in practice.
- 3
Build an evaluation set before shipping
We create a labeled set of real examples that has to keep passing as we change prompts or retrieval, so regressions get caught before a customer finds them.
- 4
Design for cost, latency, and graceful failure
Which model handles which query, when to fall back to a human, and what happens when the model isn’t confident are explicit product decisions, not afterthoughts.
Common questions
Do you build custom chatbots?
Not as a default. We’ve found narrow, embedded AI features (like clip extraction or catalog flagging) deliver more reliable value than a general-purpose chat widget. If a chatbot is genuinely the right tool for your workflow, we’ll say so.
Which AI providers do you use?
Primarily OpenAI and Anthropic, chosen per task based on accuracy, cost, and latency requirements, not a single default vendor.
How do you handle AI mistakes or hallucinations?
Evaluation sets, confidence thresholds, and human-in-the-loop fallbacks for anything customer-facing. A system that says “I’m not sure” beats one that answers confidently and wrong.
Can you add AI to a system you didn’t build?
Yes, as long as we can get access to the data and workflow it needs to plug into.
See it in practice
Related services
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Custom web applications and internal platforms, built end to end with the automation and integrations that make a system actually replace manual work.
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ERP and operations systems that bring separate platforms (Amazon, Shopify, WooCommerce, and similar) under one source of truth for products, stock, and sales.
Learn more.NET & Desktop Applications
.NET backends, Angular front ends, and native desktop applications for businesses that need software running directly on Windows machines, not just in a browser.
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